How To Grow a Business With Low-Risk Strategies

By Brian Gubernick

Brian Gubernick, Co-Founder of Metrix Masterminds, has more than 15 years of industry experience. He’s held the role of investor, agent, team owner/leader, multi-state expansion team owner, brokerage operating partner, coach and trainer, and corporate executive. Brian started his real estate sales career by launching his sales team, Homehelper Consultants (HhC), in 2007.

Too often, we see entrepreneurs and professionals get excited about a new idea, load up all their resources, and fire one massive shot, hoping it hits the target. Maybe it’s a bold marketing campaign, a new hire, or a major investment.

When it misses, the result isn’t just disappointment. It’s lost momentum, wasted money, and sometimes a hit to confidence.

Here’s something I wish more business owners understood early on: big doesn’t mean better. In fact, going big too soon is one of the fastest ways to burn through your runway and your confidence.

I learned this from a simple but brilliant concept: fire bullets before you fire cannonballs. This principle is originally from Great by Choice by Jim Collins; it’s one of the best frameworks for minimizing risk and maximizing results.

It goes like this: a small ad campaign that tests messaging, a few business-related videos to see what drives engagement, or a trial partnership before committing full resources. Each test is a chance to learn and recalibrate before making the big move.

This mindset can also be applied to wealth building. Too many of us fire financial cannonballs: we upgrade our car the moment we close a few big deals, buy a larger house before our foundation is solid, or invest in something flashy without proof of return. Our expenses rise to meet our income, and before we know it, we’re living busier, not freer.

If you want true financial independence, you have to know the amount of income required to live comfortably and fund your goals. Once you hit it, freeze your lifestyle. Channel the extra earnings toward investments and assets that compound. That’s your wealth cannonball: fired only after you’ve tested and confirmed your aim.

Growth, whether in business or finance, is never about guessing. It’s about making low-risk, intentional adjustments and disciplined follow-through. Because the secret to scaling isn’t luck; it’s precision backed by patience.

If you have any questions about Metrix Masterminds and how we can help you with business growth, don’t hesitate to reach out at (480) 426-8981 or info@metrixtraining.com. We’re here to support you.